TY  - BOOK
AU  - Vernekar S S
AU  -  Goel Sandeep
TI  - Marketing of services: Strategies for growth
U1  - X9(Y):51.2'P, P5 
PY  - 2005///
CY  - New Delhi
PB  - Deep & Deep Publications   
KW  - Marketing Service Industry
ER  -