TY  - BOOK
AU  - Hari T. N.
AU  -  Aggarwal Sanjeev
AU  -  Subramanian M. S.
TI  - Saying no to jugaad: The making of bigbasket
U1  - X:328.2'P, Q9 
PY  - 2019///
CY  - New Delhi
PB  - Bloomsbury         
KW  -  Online retail
KW  -  Start-ups
KW  - E-commerce
ER  -