Srinivasan R <br/><br/>
Services marketing  Indian context. 

 - New Delhi  Prentice Hall of India     2004 
 - xvi,243p  cm. 
<br/><br/><label>Standard No.: </label>69445 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry  India
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51.2'P, P4