TY  - BOOK
AU  - Birchall David
AU  -  Tovstiga George
TI  - Capabilities for strategic advantage: Leading through technological innovation
U1  - X:51-8, P5 
PY  - 2005///
CY  - New York  
PB  -  Palgrave Macmillan     
KW  - Marketing Management
ER  -