TY  - BOOK
AU  - Balmer John M T
AU  -  Greyser Stephen A
TI  - Revealing the corporation :  Perspectives on identity image reputation corporate branding and corporate-level marketing     
U1  - XM8:8, P3 
PY  - 2003///
CY  - London
PB  - Routledge Taylor & Francis    
ER  -