TY  - BOOK
AU  - Gupta Vipin
AU  -  Gollakota Kamala
TI  - Business policy and strategic management: Concepts and applications
U1  - X9:8-75, P5 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India   
KW  - Strategic Management Industry
ER  -