Shimp Terence A <br/><br/>
Advertising , promotion and supplemental aspects of integrated marketing communications. 

 - 6 
 - Australia  Thompson         2003 
 - xxi,650p  cm. 
<br/><br/><label>Standard No.: </label>71880 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Communication
<br/><br/><label>Dewey Class. No.: </label>X:8N1, P3