Kotabe Masaaki Global marketing management. - 5 - Hoboken John Wiley 2011 - xxiii,717p cm. ISBN: 3353.5895 Standard No.: 109282 Source: 67, 24/09/2010, Aviva Books Company Textual Subjects--Topical Terms: Business Economics Dewey Class. No.: X:51-8.1'P, Q1