Kumar V <br/><br/>
Customer relationship management  A data based approach 

 - New York     John Wiley       2006 
 - xxiv,323p  cm. 
<br/><br/><label>Standard No.: </label>66003 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>X:5171:(D6,8(B)), P6