TY  - BOOK
AU  - Dwyer F Robert
AU  -  Tanner John F
TI  - Business marketing: Connecting strategy,relationships and learning     
T2  - McGraw-Hill/Irwin series in marketing
U1  - X9:51.1'P, P6 
PY  - 2006///
CY  - New York  
PB  -  McGraw-Hill      
KW  - Business Marketing
ER  -