Mizik Natalie Ed. Handbook of marketing analytics - Cheltenham Edward Elgar 2018 - xxvi,688p. cm. ISBN: UKP 185.00 Standard No.: 139155 Source: 5269, 17/01/2019, Ashutosh Technical Books Textual Subjects--Topical Terms: Operational Research Dewey Class. No.: X:51-8g, Q8