TY  - BOOK
AU  - Mizik Natalie Ed.
AU  -  Hanssens Dominique M. Ed.
TI  - Handbook of marketing analytics
U1  - X:51-8g, Q8 
PY  - 2018///
CY  - Cheltenham
PB  - Edward Elgar         
KW  - Operational Research
ER  -