Anderson Carol <br/><br/>
Strategic marketing management. 

 - 2 
 - New York     Houghton Mifflin       2004 
 - xxviii,863p  cm. 
<br/><br/><label>Standard No.: </label>74149 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P4