Marketing management: A south asian perspective - Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar; Jha Mithileshwar; Koshy Abraham; Kotler Philip; Keller Kevin Lane; Koshy Abraham; Jha Mithileshwar (Delhi Pearson, 2013)
Appendix A.1-A.13p.; Endnotes E.1-E.59p.; Glossary G.1-G.9p.; IndexI.1-I.10p.
Keywords: Market opportunities; Marketing management; General Science