Marketing management  : A south asian perspective 

 - 14th  
 - Delhi :  Pearson,         2013. 
 - xxv, 596p.  : col. ill. 
<br/><br/> Appendix A-1-13p.; Glossary G-1-9p.; Index I-1-20p. 
<br/><br/> Key Features: * Brand new chapter-opening vignettes that can serve as great classroom discussion starters. * Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia. * Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter. * Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise 
<br/><br/><label>ISBN: </label>9788131767160  
<br/><br/><label>Subjects--Topical Terms: </label><br/> Analyzing business markets<br/> Scanning the marketing<br/>Creating customer value