Kerin Roger A <br/><br/>
Strategic marketing problems   Cases and comments      

 - 8 
 -  1998 
<br/><br/><label>Standard No.: </label>1574 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51y7, N8