Ozimek John <br/><br/>
Targeting for success   A guide to new techniques for measurement and analysis in database and direct response marketing      

 -  1993 
<br/><br/><label>Standard No.: </label>2179 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51:(D6,8(B)), N3