Kotler Philip <br/><br/>
Marketing management   Analysis, planning, implementation and control      

 - 7 
 -  1991 
<br/><br/><label>Standard No.: </label>2517 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N1