Lodish Leonard M <br/><br/>
Advertising and promotion challenge   Vaguely right or precisely wrong?      

 -  1986 
<br/><br/><label>Standard No.: </label>2711 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:513, M6