Kapferer Jean-noel <br/><br/>
Reinventing the brand   Can top brands survive the new market realities?      

 -  2001 
<br/><br/><label>Standard No.: </label>2729 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:513, P1