Broadbent Simon <br/><br/>
Spending advertising money   An introduction to media planning, media buying and the uses of media research      

 - 2 
 -  1975 
<br/><br/><label>Standard No.: </label>2738 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:513.3, L5