Kapferer Jean-noel <br/><br/>
Strategic brand management   Creating and sustaining brand equity long term      

 - 2 
 -  1997 
<br/><br/><label>Standard No.: </label>2741 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:513-8, N7