Kotler Philip <br/><br/>
Marketing management   Analysis, planning, implementation and control      

 - 8 
 -  1994 
<br/><br/><label>Standard No.: </label>6212 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N4