Kotler Philip <br/><br/>
Marketing management    Analysis planning implementation and control      

 - 9 
 -  1997 
<br/><br/><label>Standard No.: </label>11162 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N7