Abbo Marie Helene <br/><br/>
Impact of a Co-branding strategy between non-profit and for-profit organizations on consumers' attitude 

 -  2010 
 - 271p.  p.  cm. 
<br/><br/><label>Standard No.: </label>104979 
<br/><br/><label>Source: </label> Theses 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FINANCE