TY  - BOOK
AU  - Abbo Marie Helene
AU  -  Prof. Christophe Benavent Gu.
AU  -  Prof. Muneesh Kumar Gu.
AU  - University of Delhi. Faculty of Inter-displinary and Applied Sciences. Department of Financial Studies
ED  - University of Delhi. Faculty of Inter-displinary and Applied Sciences. Department of Financial Studies
TI  - Impact of a Co-branding strategy between non-profit and for-profit organizations on consumers' attitude
PY  - 2010///
KW  - FINANCE
ER  -