Impact of a Co-branding strategy between non-profit and for-profit organizations on consumers' attitude - Abbo Marie Helene; University of Delhi. Faculty of Inter-displinary and Applied Sciences. Department of Financial Studies; Prof. Christophe Benavent Gu.; Prof. Muneesh Kumar Gu.; University of Delhi. Faculty of Inter-displinary and Applied Sciences. Department of Financial Studies (2010)
Keywords: FINANCE