Rashmi Au. <br/><br/>
Customer-based retailer brand equity   a study of select multi-brand chain stores in India 

 - Delhi  Faculty of management studies University of  2017 
 - 335p.  p.  cm. 
<br/><br/><label>Standard No.: </label>2 
<br/><br/><label>Source: </label> Theses 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management