TY - BOOK AU - Bhaveneet Kaur AU - Aggarwal Aradhna Gu. AU - Kaul V. K. Gu. AU - University of Delhi. Faculty of Economics. Department of Business Economics ED - University of Delhi. Faculty of Economics. Department of Business Economics TI - Strategies for the marketing of innovative products - a case study of biothech sector in India PY - 2012/// KW - ECONOMICS ER -