To study and understand various elements of the marketing strategy in the Indian paharmaceutical industry and to develop a marketing plan for a new product - an antiepileptic brand - Amardeep Singh Au.; University of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management; Dr. Manmohan Singh Chugh Gu.; Prof. B. P. Srinivasan Gu.; University of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management (2010)
Keywords: PHARMACOLOGY