Srivastava Rajeev Au. <br/><br/>
To study and understand various elements of the marketing strategy in the Indian pharmaceutical industry for launching a new product-buprenorphine trandermal patch 

 -  2011 
 - 97  p.  cm. 
<br/><br/><label>Standard No.: </label>6601 
<br/><br/><label>Source: </label> Theses 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PHARMACOLOGY