TY  - BOOK
AU  - Srivastava Rajeev Au.
AU  -  Prof. B. P. Srinivasan Gu.
AU  - University of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management
ED  - University of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management
TI  - To study and understand various elements of the marketing strategy in the Indian pharmaceutical industry for launching a new product-buprenorphine trandermal patch
PY  - 2011///
KW  - PHARMACOLOGY
ER  -