TY  - BOOK
AU  - Harleen Kaur Au.
AU  -  Pandit Ajay Gu.
AU  - University of Delhi. Faculty of  Management Studies. Department of Mangement
ED  - University of Delhi. Faculty of  Management Studies. Department of Mangement
TI  - Consumer evaluation of brand extension :  Study of select FMCG brands
PY  - 2012///
KW  - MANAGEMENT
ER  -