TY  - BOOK
AU  - Ramakrishnana Ruchika
AU  -  Dr. Anupama Vohra Gu.
AU  -  Prof. Ajay Pandit Gu.
AU  - University of Delhi. Faculty of Management Studies. Department of Management Studies
ED  - University of Delhi. Faculty of Management Studies. Department of Management Studies
TI  - Relationship between brand experience and loyality :  A comparative study of product and service brands
PY  - 2014///
KW  - MANAGEMENT
ER  -