TY - BOOK AU - Dalal Anjalika Au. AU - Jain Sanjay K. Gu. AU - Sharma J. P. Gu. AU - University of Delhi. Faculty of Commerce and Business Studies. Department of Commerce ED - University of Delhi. Faculty of Commerce and Business Studies. Department of Commerce TI - New Product adoption behavior: consumer similarities and defferences across countries PY - 2014/// KW - COMMERCE KW - CONSUMERS KW - NATIONS KW - ADOPTION ER -