TY  - BOOK
AU  - McDonald Malcolm
AU  -  Christopher Martin
TI  - Marketing :  A complete guide
SN  - 033399437X
U1  - X:51g, P3 
PY  - 2003///
CY  - Hampshire
PB  - Palgrave Macmillan       
KW  -  ECONOMICS
KW  - MARKETING
ER  -