O'Shaughnessy John <br/><br/>
Persuasion in advertising 

 - London  Routledge UK         1999 
 - xi, 219p.  cm. 
<br/><br/><label>ISBN: </label>0415322243 (pbk)  2385.40 
<br/><br/><label>Standard No.: </label>99142 
<br/><br/><label>Source: </label> 04931, 18/09/2009, Atlantic Publisher & Dist. Pvt Ltd.  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>X:513, P4