TY  - BOOK
AU  - O'Shaughnessy John
AU  -  Jackson Nicholas
AU  -  O'Shaughnessy
TI  - Persuasion in advertising
SN  - 0415322243 (pbk)
U1  - X:513, P4 
PY  - 1999///
CY  - London
PB  - Routledge UK       
KW  - ECONOMICS
ER  -