Hoyer Wayne D. Consumer behavior - 3rd - Massachusetts Houghton Mifflin Company U. S. A. 2004 - 697p. cm. ISBN: 0618264825 5955.61 Standard No.: 85328 Source: 11200, 29/03/2006, Govinda Book House Textual Subjects--Topical Terms: ECONOMICSBEHAVIOURISM Dewey Class. No.: X:321:(SN1), P4