Sandage C. H. Advertising theory and practice - 11th - New Delhi A. I. T. B. S. Publishers and 2004 - xv, 509p. cm. ISBN: 8185386633 210 Standard No.: 84752 Source: 11199, 29/03/2006, Govinda Book House Textual Subjects--Topical Terms: ECONOMICSADVERTISING Dewey Class. No.: X:513, P4