TY  - BOOK
AU  - Sandage C. H.
AU  -  Fryburger Vernon
AU  -  Rotzoll Kim
TI  - Advertising theory and practice
SN  - 8185386633
U1  - X:513, P4 
PY  - 2004///
CY  - New Delhi
PB  - A. I. T. B. S. Publishers and 
KW  -  ECONOMICS
KW  - ADVERTISING
ER  -