Assael Henry Consumer behavior A strategic approach (Indian adaptation) - New Delhi Biztantra India 2005 - 673p. cm. ISBN: 8177225219 399 Standard No.: 84432 Source: 11201, 29/03/2006, Govinda Book House Textual Subjects--Topical Terms: CONSUMERS ECONOMICSBEHAVIOURISM Dewey Class. No.: X:321:(SN1), P5