TY  - BOOK
AU  - Balan K.R.
AU  -  Rayudu C.S.
TI  - Handbook of public relations and communication :  A planned approach for creating results
U1  - X:8Ng, N4 
PY  - 1994///
CY  - New Delhi
PB  - Castle India      
KW  -  ECONOMICS
KW  - MANAGEMENT
ER  -