Mathur U.C. <br/><br/>
Advertising Management Text and cases 

 - Third revised edition 
 - New Delhi  New Age International (P) Limited Publshers India   2008 
 - xviii,368p.  cm. 
<br/><br/><label>Standard No.: </label>30820 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>X:5130aY, P8