Sharma Sangeeta Advertising Planning and implementation - New Delhi PHI Learning Pvt. Ltd. India 2009 - xviii,478p. cm. ISBN: 9788120329737 (pbk) 325 Standard No.: 99147 Source: 05629, 08/10/2009, Atlantic Publisher & Dist. Pvt Ltd. Textual Subjects--Topical Terms: ECONOMICS Dewey Class. No.: X:513, P9