Batra Rajeev <br/><br/>
Adverstising management 

 - 5th 
 - New Delhi  Prentice Hall of India India     1996 
 - 754p.  cm. 
<br/><br/><label>ISBN: </label>8120312198  250 
<br/><br/><label>Standard No.: </label>84041 
<br/><br/><label>Source: </label> 11199, 29/03/2006, Govinda Book House  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> ECONOMICS<br/>ADVERTISING
<br/><br/><label>Dewey Class. No.: </label>X:513, N6