TY  - BOOK
AU  - Batra Rajeev
AU  -  Aaker David A.
AU  -  Myers John G.
TI  - Adverstising management
SN  - 8120312198
U1  - X:513, N6 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall of India India   
KW  -  ECONOMICS
KW  - ADVERTISING
ER  -