TY  - BOOK
AU  - Cundiff Edward W.
AU  -  Still Richard R.
TI  - Basic Marketing :  Concepts, Decisions, and Strategies
U1  - X:51, L11 
PY  - 1971///
CY  - New Delhi
PB  - Prentice-Hall of India India    
KW  - ECONOMICS
ER  -