TY  - BOOK
AU  - Kotler Philip
AU  -  Armstrong Gary
TI  - Principles of marketing
SN  - 8177581074
U1  - X:51, P6 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India India    
KW  -  ECONOMICS
KW  - MARKETING
ER  -