Keegan Warren J. Global marketing management - 7th - New Delhi Prentice-Hall of India Private Limited India 2002 - 617p. cm. ISBN: 8120320662 275 Standard No.: 84039 Source: 11199, 29/03/2006, Govinda Book House Textual Subjects--Topical Terms: ECONOMICSMARKETING Dewey Class. No.: X:51-8.1, P2